When I first joined Jon Richard the social channels were an after thought and was only focused on pushing hard sales. The problem was, the brand personality and community was missing.
Since joining and managing the social channels they have grown into an engaging hub for customers that builds rapport and makes sales. I have been able to expand the organic reach through the use of engaging posts such as competitions, clever tips, and videos helping our community cope with lockdown. The brand extends itself from being a jewellery company to becoming a hub for like-minded customers that connect and share their experiences.